S1UXD 2024 

New business platform
for sale representatives

Seojin Gu (s3730999)

Work Process

Demographic group
Medical sales representatives
I have worked as an In house designer before.
When I worked, I often worked with sales representative in the marketing team. Together as a team member, inefficiencies and difficulties they faced on the job motivated me to cast them as the main characters of this project.


Desk Research

I chose the first method of desk research to investigate the basic information of my demo graphic group. I needed to know exactly what their work was. Therefore, I did job search for a medical sales representative at [joboutlook.gov.au].
In particular, information on their work environment was also available, which was that salespeople use e-mail and mobile phones 100%. Information on technologies familiar to my demographic group (i.e., electronic documents and mobile) has been a very important supporting ground for determining the platform of my services.
Google Survey

To understand the general situation and emotions associated with work of my demographic group ‘Google survey’was conducted. Through the survey, I was able to obtain general data on what sales representative’s difficulties were, what they were satisfied with, what special circumstances occurred and what techniques they used to proceed with their work. These comprehensive data helped me to refer to when I was ideating services in Project 2 and I could come up with design directions for various services along with their founded needs and problems.

1:1 Interview

The third method I used was a 1:1 in-depth interview. After understanding the general context surrounding work environment and identifying the comprehensive context of the demo graphic group, I conducted the interview because I needed a more detailed and deep understanding of the situation. Through Zoom, I could naturally talk to the interviewee and listen to detailed details and episodes about the situation experienced by him. It was applied to persona activities in that characters have particular situations and points in their life.


  • Wastes of business hours
  • Inconvenient and dangerous contacts with customers while driving
  • Miss important meetings
  • The boundaries between work and private life are blurred
  • Cumbersome to call the customer again to confirm before the meeting
  • Work efficiently without wasting time
  • Manage many customers easily and efficiently
  • Safe and convenient contacts with customers while driving
  • Separation of work and privacy
  • Get notifications from customers immediately about the meeting status



Focused problem
Sales representatives handle a lot of needs of many customers while driving a day. Customers often text or call and sale representatives are checking these customers' contact, causing accidents due to careless driving, or arriving late at their destination due to getting into wrong way.

Suitable solution
I created a service that would not interfere with driving, with sales representatives handling customer requests easily while driving. It is a manualisation of how to communicate with customers through RDD. According to Project 1 research, sales representatives tend to communicate with customers mainly over the phone, through messages and meetings. Therefore, RDD will have a simple built interface based on these three features. However, when these platforms were used by both customers and sales representatives, RDD could be a complete communication tool. Thus, I added the function of Design Direction 3 in project2 to design a service that can manage everything related to the meeting and attract both users in using RDD.

Core activity
I tried to focus on the main function of the service while studying the key reasons why users use it. The core activity of RDD is to prepare sale representatives thoroughly for the meeting through the scheduling and notification function and to effectively and safely arrive at their destination through the navigation interlocking function.