Parkie Finder: Orienteerting CBD Parking Space Activity
s3825542 Sei Rim Sohn
01. Project Overview
People who have driven a car in the city may have had difficulties with parking issues at least once in their lives. Hence, the project aims to develop appropriate design solutions that provide a memorable user experience and solve parking-related problems focusing on the contexts of the chosen demographic group.
03. Focused Problems & Needs
04. Service Definition
Parkie Finder is an entertainment brand that hosts exciting game events for orienteering parking spots in Australia CBDs. The event was designed to reduce the burden of parking fees and increase access to information on city parking facilities and different parking rules for each state.
05. Service Core Value
06. Brand Logo
It is a brand logo that delivers a dynamic and long sideways feeling.
07. Colour Palette
08. Touch Points
These are poster mock-ups displayed in Melbourne City, where this year’s event will be held.
Due to the strong ultraviolet rays in Australia, we provide our brands’ hats to block sunlight and a well-ventilated T-shirts.
We provide a space for participants to sit and relax next to a booth that provides food and drinks.
The friendly and comfortable image of the staff reduce inconvenience during the event. There are always staff in charge of medical and security in case of emergency situations.
High Fidelity Prototype
Prototype link: https://xd.adobe.com/view/b8ebe07e-c56c-4bbc-98ea-e01340808a02-edb8/?fullscreen
10. Showcase Video